designer/art director
selected works.
Based in Rio de Janeiro, Brazil.
Working with print & digital
creative design.
jferrofreitas@gmail.com
about
contact
Carol Bambo
CLIENTE Som Livre | InbrazaPROJETO Conceituação e Identidade Visual
ANO 2020
PAPEL Designer
TIME Juliana Nogueira, Victor Corrêa
LINKS spotify
Tentar se destacar no cenário musical brasileiro vindo de fora do eixo Rio-São Paulo, ainda que o contexto do mercado tenha melhorado significativamente, ainda é um grande desafio, especialmente quando o artista vem das regiões norte e nordeste do Brasil. Nesse contexto que surge Carol Bambo, vinda do Pará e com bastante bagagem da cultura popular de rua, trazendo sua música pop com claras referências aos signos dos ritmos locais como o TecnoBrega, o Carimbó e as Guitarradas.
Com isso em mente, o objetivo do projeto foi trazer as referências culturais locais, transformando-as em ícones da cultura pop e do mainstream musical. A busca foi de entender como o movimento Brega, uma força estética muito presente no local, poderia sofrer influências de outros mestres de brasilidade, como Rubem Valentim.
Desse contexto projetual nasce o partido gráfico para o single ‘3 por 1 Real’, que ainda evoca as tradições de feira e suas raízes vernaculares. Desenvolvemos todos os elementos da capa, desde as padronagens inspiradas nos tecidos de chita e que referenciam ao carimbó, ao direcionamento fotográfico e de figurino para a realização do ensaio que ilustra os artistas na capa. Vendo o projeto pronto e lançado em todas as plataformas de streaming tivemos sensação de dever cumprido. Acreditamos na retórica visual onde todos os elementos da comunicação do artista estejam coerentes. Alinhamos música e cultura brasileira, com o design gráfico sendo ferramenta para fazer com que mais pessoas conheçam as manifestações culturais tão múltiplas do nosso Brasil.
Trying to
stand out in the Brazilian music scene being outside the Rio de Janeiro-São
Paulo axis, even though the market context has improved significantly, is still
a big challenge, especially when the artist comes from the north and northeast
regions of Brazil. In this context that emerges Carol Bambo, coming from Pará
and with a lot of baggage from popular street culture. Her pop music has clear
references to local rhythm such as TecnoBrega, Carimbó and Guitarradas.
With this in mind, the project’s focus was to bring local cultural references, transforming them into pop culture icons into the mainstream music. The challenge was to understand how the kitsch movement, also known locally as Brega, an aesthetic force very present in the area, could be influenced by other Brazilian masters, such as Rubem Valentim.
From this context that emerges the graphic concept for the single ‘3 for 1 Real’ is born, which still evokes the street fairs traditions and their vernacular roots. We developed all of the cover elements, from the patterns inspired by the chita fabrics widely used during the carimbó festivities, to the photo and costume direction for the photoshoot that illustrates both artists on the cover. Seeing the project ready and launched on all streaming platforms, brings a sense of accomplishment. We believe in visual rhetoric where all elements of the artist's communication are coherent. We align music and Brazilian culture, with graphic design being a tool to make more people aware of Brazil’s many cultural manifestations.
With this in mind, the project’s focus was to bring local cultural references, transforming them into pop culture icons into the mainstream music. The challenge was to understand how the kitsch movement, also known locally as Brega, an aesthetic force very present in the area, could be influenced by other Brazilian masters, such as Rubem Valentim.
From this context that emerges the graphic concept for the single ‘3 for 1 Real’ is born, which still evokes the street fairs traditions and their vernacular roots. We developed all of the cover elements, from the patterns inspired by the chita fabrics widely used during the carimbó festivities, to the photo and costume direction for the photoshoot that illustrates both artists on the cover. Seeing the project ready and launched on all streaming platforms, brings a sense of accomplishment. We believe in visual rhetoric where all elements of the artist's communication are coherent. We align music and Brazilian culture, with graphic design being a tool to make more people aware of Brazil’s many cultural manifestations.
